Web Design / Internet Marketing / Graphic Design
Breathing new life into a stale brand.
Dr. Kwong of JK Orthodontics asked Noodle Wave to revamp the company’s website and bring a fresh approach to its marketing strategy. Although the brand had some presence, it needed an overhaul. Dr. Jeff is a fun-loving guy with a downright comedic nature. Yet, based on his site and marketing materials, no one would have ever known the man had even an ounce of personality. They were dry and pretty much devoid of joy. There was a huge gap between the in-clinic experience and what people saw online. We knew creating a more authentic presentation was the key.
It was during the ‘Think’ part of our process that we caught on to Dr. Kwong’s personality. We captured how intuitive he was with his patients’ needs, his self-proclaimed geeky sense of humor and his passion for serving his community. In the ‘Do’ stage, we built a website that showcased all of the unique aspects of his clinic and developed content and initiatives to increase conversions while also communicating his personal vision to help breast cancer survivors. The end result is a marketing and brand presence that looks and sounds like Dr. Kwong.
Personality goes a long way
At Noodle Wave, our fundamental goal is to ensure our clients present a brand voice that is authentic to them. There’s no better catalyst for conversion than being oneself. For Dr. Kwong to have his personality hidden behind the veil for so long was a missed opportunity. Good thing we caught on and unleashed his charm to the masses.
Incorporating design elements from JK Orthodontics’ clinic aesthetic and branding into the site helped to bring together the practice’s true identity. We also crafted intelligent lead funnels and sprinkled social proof throughout so it’s now a conversion tool instead of just a pretty website.
We created a bright, fun design theme that incorporated the branding and used it across the website, social posts, collateral materials and corporate package.
So, how does Dr. Kwong’s audience feel about his true personality? Based on the fantastic results, we’d say he’s a hit. With PPC campaigns bringing in new patients and his site’s visibility growing by leaps and bounds, embracing authenticity has paid off.