Local Search Marketing
Local searches are the online version of the old school printed Yellow Pages and they’re on the rise as consumers try to locate businesses, services and products in their area. When a person used geo modifiers such as “pizza Vancouver” to make search results more relevant, or the search engine spits out results for a generic query based on their device’s location, it’s considered a local search.
It’s basically entering “what” and “where.” Sites like CitySearch, Yelp and Google Places also offer local listings within their own platform to help users find products and services in their neighborhood. The potential to draw in new customers through local search is staggering, so make sure your business is showing up in the results.
Why Local Search Marketing?
Research shows there are approximately seven billion unique local searches per month on Google in the United States alone. What’s more, local searches conducted by mobile phone users have skyrocketed. According to BIA/Kelsey, within the next year, mobile local search will exceed desktop local search by more than 27 billion annual queries. This means businesses need to optimize their website and content to capture valuable traffic from the growing local search audience.
Noodle Wave Media uses local search marketing techniques such as landing page optimization, keyword targeting, Google Places optimization, directory submissions and localized web content to target your local audience and help your business reel in more qualified leads.
Our Approach To Your Local Search Marketing Campaign Includes:
- Assessing your site’s current local search tactics.
- Helping you claim properties on major directories (Google Places, Yelp)
- Optimizing profiles with localized keyword rich content.
- Expanding your site with landing pages and keywords targeted to local queries.
- Tracking and measuring your local ranking statistics.
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