Turning processes into stories.
The Athletic Therapists Association of BC or ATABC is a governing body for all athletic therapists in BC. There is general lack of eduction in the public about what athletic therapists do, so the ATABC approached us to shoot a video to help people understand their process.
Our goal was to tell the story of how Athletic Therapists go through the process of helping professional athletes manage injuries on and off the playing field in way that engages. The video features Assistant athletic therapist for the Vancouver Canucks, Dave Zarn, and a few rising stars from the UBC Women’s Hockey Team.