An adventure worth talking about.
Avid Sportfishing is a unique fishing lodge tucked away near the pristine waters of Haida Gwaii, BC. The fishing lodge was frustrated with their website and marketing efforts not converting into growth. They contacted us to build a new website, shoot a promotional video, take photos and implement a marketing campaign.
With all clients, our job is to get as visceral with the business as possible. In the case of Avid Sportfishing, we got to head up to Haida Gwaii and go on a fishing adventure of a lifetime! The experience allowed us to truly understand what makes them unique and engage with the founders and their clients to witness the benefits.
The final product was a full service campaign that got laser focused with messaging and positioning, while reaching specific target audiences with content and PPC initiatives.
Tasting the secret sauce
The best part of our work is that we get to immerse ourselves into our clients’ business ecosystem. With Avid Sportfishing, the game changer was being able to go on a fishing adventure with them. By getting close to the fabric of what defines their business, we were able to dream up standout creative ideas that separated them from the competition. We are always looking for the special ingredients that make people rave about your business.
This was the most picturesque video we had the pleasure of shooting. Haida Gwaii offered the perfect backdrop to the Avid Sportfishing experience and the video set the tone for all aspects of the campaign.
We wanted to ensure Avid Sportfishing had a cutting edge website that was optimized for ranking, but most importantly showcased the Avid experience.
We attached our own experience to the Avid Sportfishing campaign and by doing so, generated better results than we would have taking someone else’s word for it.