Getting the Master to step out front.
Chen Taekwondo is a fixture in the martial arts community. With over 35 years of students passing through the gym, Master Chen has helped many people develop confidence, mentally, physically and spiritually.
Master Chen approached us to help him create a better representation of his brand online. We developed a new website, tweaked his branding, took new studio photos and shot an origin story video. All of this in the pursuit of communicating Master Chen’s dedication and sacrifice to passing on the philosophies and values of Taekwondo to future generations. What he didn’t expect was that he was going to have to step out front and finally be the face of the business.