Untapping expert knowledge.
The Wong Group is a financial management partner of CIBC Wood Gundy committed to high-quality client relationships and individualized financial solutions. Recognizing a need to develop content for their brand, they approached us to create a promo video, redesign their portfolio fact sheets and take new head shots of the team.
It was important for the founders, Terry and Maili Wong, to connect with their script. In order to avoid a contrived or manufactured feel we embarked on a discovery process that allowed the company to recalibrate their corporate vision and unearth the true value propositions of the company.