Keeping it simple.
We’ve had the pleasure of working with Dr. Sandra Tai for over six years. In that time, she’s built a strong reputation as an Invisalign Top 1% Provider and has become a leading global Invisalign speaker and educator. We’re talking about some serious expertise here! Now, she needed a visual web presentation that aligned with her public image. She approached us to develop a new website for her orthodontic office as well as an ecommerce-enabled site for her speaking business, Aligner Resources.
Aligner Resources was a new concept for Dr. Tai. Her speaking engagements take her all over the world, which doesn’t leave her with a lot of time to dive into the administrative end of things. Our solution was an ecommerce site that allows her attendees to easily purchase tickets online while keeping the processing of each participant to a minimum.
With her orthodontic site, the challenge was developing the content around Dr. Tai’s extensive speaking schedule. Thankfully, the members of the Noodle Wave team are orthodontic aficionados. During the “Think” phases of our process, we tapped into our substantial experience in the vertical allowing us to create intelligent copy with minimal supervision.