Connecting patients to content.
Evolution Sport Therapy is an athletic therapy clinic with locations in Richmond and Vancouver. Although already established in Richmond at the time, their growth had peaked. Evolution Sport Therapy approached us to help them build more brand awareness and grow their client base.
We built them a new website that was optimized for content and search ranking. During our ‘Think‘ process, we keyed in on a great opportunity to use video content as a means of helping patients bridge treatment appointments. The videos featured exercises that therapists typically recommend for a variety of physical conditions so that patients could have a virtual therapist in their homes.
We implemented an email marketing and social media distribution strategy for the videos and blog articles. Within a month of the campaign launch, Evolution Sport Therapy broke their client base threshold as current patients began to share the video and blog content with their friends.
Putting content to work
The Evolution Sport Therapy campaign is a great example of how well strategic content can work within a business. Of course, not every client is a candidate for video but taking the time to learn about the kinds of content your audience is looking for can be the exact catalyst to create lift in your business.
We’re good at what we do. Using content to grow business is something that we’re passionate about. For Evolution Sport Therapy the results speak for themselves.