Design thinking for a niche market.
The good folks at Family Office of Physicians and Surgeons tapped us to help them design a new website for a very niche service. Family Office provides financial, legal and accounting services to medical practitioners. That didn’t stop us from developing an intelligent user experience to help doctors on a time crunch understand the company’s value propositions quickly.
This project was a fun challenge in exercising our creative problem-solving muscles. How does one take a broad range of services tailored to a laser-focused target audience and create a memorable message? Simple. You make the audience visualize it.
We created interactive graphics throughout the site to help users understand the Family Office service scope by allowing them to engage with the visuals. Interactive pie charts, infographic-style illustrations and custom web icons all helped in streamlining the message.