Shaping the image.
Lip-n-Lollies is a novelty chocolate treat brand that features decorative chocolate lips and mustaches that you can wear or eat. The founder came to us with the idea and asked us to develop a logo and some images for the launch. Shooting chocolate and models seemed like a no brainer to us!
Our approach was to develop a brand with a 50’s candy shop aesthetic. The business card was die cut into a lip shape to give the founder extra impact when she started hitting the pavement. We went with a more modern, edgy feel inspired by Terry Richardson for the photos.