Pelvic Pain Doc
Web Design/Graphic Design/Digital Marketing/PR
Establishing a Voice
Dr. Sonia Bahlani aka the Pelvic Pain Doc is a pelvic pain specialist and she saw an opportunity to be a voice in an area of healthcare where there aren’t many voices. In fact, a lot of the women suffering from the urologic and gynecological pelvic pain syndromes she treats, don’t even realize they have a legitimate problem and just live with their pain. Dr. Bahlani is on a mission to bring the topics of pelvic pain and women’s sexual health to the forefront and be a trusted resource for people to turn to. She reached out to Noodle Wave Media for help in doing this.
This was a campaign where we spent a lot of time in the “Feel” stage of our process, which is where we focus on audience engagement. In this case, we built off of her messaging, which was tailored to women, and created a female-focused brand. We crafted content meant to help grow her business and establish her as a thought leader, so we can scale from there.
During the “Do” stage of Pelvic Pain Doc’s campaign, we built a website and set up lead funnels to drive traffic to it. We also provided her with a media kit, which was extremely important because it allowed the media to vet her credentials. Thought leadership and PR are a big part of our approach with this campaign. The final pieces tying everything together were her blog content and an e-book, which serve to educate and inform women and highlight Dr. Bahlani’s expertise.