Using artwork to build a brand identity
The owner of Singapore Hawker, a restaurant in Coquitlam, BC, approached Noodle Wave Media for help with the company’s branding. While they had a logo idea, they weren’t sure how to represent the concept of Hawker-style dining, which has such a long history, in a modern way.
During the “Think” and “Feel” stages of our process, we brainstormed how to tie something so classic into the contemporary world. We began by adjusting the layout of the logo, giving it a fresh, new look, and then went from there. We created digital menus, as well as artwork for the in-restaurant, handheld menus and a feature wall.
We provided the client with all of the scalable artwork in the “Do” stage and worked with them to ensure each asset was pixel perfect. To wrap things up, we connected Singapore Hawker with a talented photographer. Working with a food client always makes us hungry and, thankfully, we were able to enjoy a delicious meal at the restaurant and see the feature wall live in person, which was a cool, full-circle experience.