Web Design / Branding
Sonic Steel came to us with a 30-year reputation as a company you can trust. No wonder they hadn’t updated their site or branding since they were founded – they didn’t need to. However, even the oldest dogs need grooming once in a while.
Our job was to bring Sonic Steel into the 21st century with a complete design refresh that aligned with its target audience – architects. Through our branding discovery process, we unearthed the core values that Sonic Steel embodies and the vision for where the company is heading.
We created a memorable logo for the brand to scale with. We applied the same design intuition and thinking to the website. Armed with a modern aesthetic that complements its future vision, Sonic Steel can continue to serve its customers the trust and integrity it is known for.