Graphic Design/Website Design/Branding
Navigating a unique industry
StratWays Group is a geopolitical risk consultancy firm. Its team consults primarily with government agencies on the political and security landscape in Northeast Asia, focusing mostly on Korea. The StratWays Group founder contacted Noodle Wave Media to develop a brand that represented his company. He is relatively young for the industry, which skews older and favors things being done a certain way, so he wanted something that felt new but didn’t veer too far from the traditional approach.
In the “Think” and “Feel” stages of our process, we spent time delving into the nuances of the industry and brainstorming how to create branding that would be contemporary but still gain the trust of military generals and government officials. We developed a brand symbol representing the neural networks in the brain meant to highlight that this is a high-intellect, brain-equity type of agency. We then found the perfect serif font with a modern touch to tie the logo together.
With the logo complete, we began designing the website. Our vision for the site was a global connected feel. In keeping with that, the first image you see is the neural networks of the StratWays’ logo overlaid on top of the world. We kept things streamlined and simple in line with the firm’s focus on being direct and discreet. Finally, in the “Do” stage, we launched the new website, as well as new business cards and letterhead for a cohesive brand aesthetic.