Web Design/Digital Marketing/Graphic Design/Branding/Video Marketing
Branding a Vision
When Dr. Jeremiah Sturgill of Sturgill Orthodontics approached Noodle Wave, he had recently purchased an orthodontic practice and was doing a prolonged transition from the previous owner to his own brand. He had been working with another marketing company and, unfortunately, received the dreaded “template treatment.” The website, messaging and content were very cookie cutter and not representative of Dr. Sturgill and his team. Additionally, they didn’t have great visibility or SEO.
One of the things we found out right off the bat was that Dr. Sturgill had a strong vision of where he wanted his business to be. With two locations and a modern approach to orthodontic care, it was crucial for us to ensure the branding matched in order to help the business thrive. After really diving deep in the “Think” stage of the campaign, we architected an in-depth SEO analysis and initiatives. We then built a brand new website that was optimized for conversions. We set up PPC and lead funnel campaigns to further drive traffic. We also made adjustments to the logo and created a bunch of new collateral materials Dr. Sturgill could use to promote the business.
During the “Feel” stage of the campaign, as we honed in on the messaging and positioning, we uncovered the fact that Dr. Sturgill was full of personality and that helped guide our approach. This enabled him to make an authentic connection to his audience through social media and a low-cost brand video. While doing this, we also helped control the messaging throughout the brand transition, paving the way to making Sturgill Orthodontics the bustling practice it is today.