The Brace Place
Branding/Web Design/Digital Marketing/Graphic Design
Taking a Refreshed Approach
Dr. Anand Patel of The Brace Place reached out to Noodle Wave after hearing about us from another client and wanted us to revamp all of his marketing. He had an existing logo but it didn’t represent how much the business had grown over the years. The first step was modernizing it. As part of the “Feel” stage of the process, we determined a more fun, modern look would connect with his audience. So, we changed the shape of the smile, switched up the typography to a more contemporary sans serif and got rid of the outline. We didn’t need to reinvent the wheel; it was just about giving it a refresh.
Once we had the logo, the lips became the centerpiece for everything we did for the brand, even ads. We translated the design language into the website and created an authentic feel by working in pictures of Dr. Patel and his family. We also fine-tuned the site to become a tool for conversions.
Next, we worked on collateral materials like new t-shirts for the practice and launched a PPC campaign, which has driven traffic to the website. We also integrated the smile symbol into ads and social. After bringing it all together with a fresh look and messaging, we’ve seen significant engagement from his audience, an increase in conversions and improvement in search engine rankings.