Search Engine Optimization
Search engine optimization, or SEO, is the process of improving a website’s visibility in search engines via organic or unpaid search results to boost quality traffic and leads. The goal of search engine optimization is to get your website to appear higher in search engine listings by purposefully using a combination of the SEO ingredients that search engines are looking for to rank sites.
Why Search Engine Optimization (SEO)?
In a recent Advanced Web Ranking study, it was reported that 71.33% of searches resulted in the user clicking on organic search results in the top 10 search engine rankings. This means if you happen to be on the second page, there’s almost a 0% chance of visibility.
Google uses tricky algorithms to rank search engine results and it’s now placing a stronger emphasis on social media engagement and authority content as measures for website ranking. Since Google’s job is to provide users with the most relevant information, it makes sense that it would use shares, likes, tweets and other vetted content links to determine a site’s search engine placement. What are you doing to keep up with Google’s ever changing search results standards?
The Big 6 Ingredients For SEO
Search engines register every word on the Web. If someone searches for “bike repair,” the results will be narrowed down to feature relevant sites containing this phrase. The sites are then put in order based on their perceived usefulness. Targeted keywords and long-tail search queries are important, as are titles and anchor text.
Considering mobile traffic is exceeding desktop traffic, it makes sense that search engines love responsive websites. These sites provide the best user experience and having a mobile-friendly site even gives you a slight boost in ranking.
Your social media pages serve as marketing and customer service channels. You can engage your audience on a personal level and build loyalty. It also provides an opportunity to garner links and introduce your brand to new people.
When one site links to another, it serves as a recommendation and tells users and search engines that the site has quality content. While a substantial amount of links can increase your page rank, it is links from trusted sites that are given the most weight in search engine algorithms.
If your site consistently puts out fresh, engaging content and obtains new links, it will be considered popular and on the rise. Search engines are into that.
Believe it or not, PR ties into SEO. Using public relations principles, like media outreach, can help nab valuable, quality inbound links. You get referral traffic and increase your SEO in one shot.
As search engines evolve, content becomes increasingly more vital to good placement. At Noodle Wave Media, our focus is on finding the perfect balance between SEO and content development to create effective search engine results for your business.
OUR APPROACH TO YOUR SEARCH ENGINE OPTIMIZATION CAMPAIGN INCLUDES:
- Analyzing the content, navigation, keywords, search ranking and code.
- Optimizing your website and current content for targeted keywords.
- Developing a content marketing campaign to schedule and generate fresh content.
- Integrating social media for content distribution.
- Implementing a high PR linkback campaign.
- Tracking and measuring statistics and adjusting for improvements.
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